Amega Strategies works exclusively with small businesses to research, design, and implement marketing plans. The word marketing is often associated with advertising, but advertising is just one part of a thorough marketing plan. Here are just some of the elements Amega Strategies includes in a marketing plan for your business:
- Defined, measurable goals
- Full SWOT analysis (Strengths-Weaknesses-Opportunities-Threats)
- Competitive analysis
- Analysis of how/if doing business online would grow revenue
- Market positioning recommendations (how to position yourself against competitors in the eyes of consumers)
- External environment analysis (demographics, social trends, etc. as they relate to your industry)
- Industry analysis
- Secondary research (with opportunities to conduct primary research)
- Plan to build customer database for marketing purposes
- Intelligence resources
- Promotional ideas and recommendations
- Advertising recommendation with plan for easy execution
- Public relations opportunities
- Compensation plans for maximum profitability while effectively compensating employees
- Product/service profitability analysis with pricing recommendations
- and plenty more as needed or desired by your business.
Do any of these things make you realize you could grow your business with some extra help? Schedule a 30-minute complementary consultation with us here.